Co-Founder
Francis Hurtubise
Francis Hurtubise is a co-founder of Terfuu, a performance-creative agency based in Montréal. He leads creative production, operations, and team management for a portfolio of DTC brands across Canada, the United States, and select GCC markets.
Role
Co-Founder & Creative Direction
Based in
Montréal, Québec
Languages
French, English
What Francis does
- Creative direction for DTC brands — static, video, UGC, advertorial
- Bilingual video production (native Quebec French + English)
- Creative operations management and team coordination
- Personal branding development for Terfuu (60-reel initiative)
- Co-owner of Samson Hair Center with Abdel — direct client-side experience
About Terfuu
Founded in 2022, Terfuu is a performance-creative agency combining AI-assisted creative production, paid media (Meta, Google), and Shopify landing-page CRO for DTC brands. The agency serves a bilingual portfolio across Canada, the US, and the GCC.