Luxury Fragrance · GCC + North America
Nuarai
281% Increase in Revenue
281%
Increase in revenue
57%
Increase in AOV
24%
Decrease in CAC
The challenge
Nuarai occupied a unique niche — premium bakhoor and Arabic fragrance for a diaspora audience spread across the GCC and North America. Strong product, strong brand identity, but no scalable digital acquisition engine. They were largely dependent on organic and word of mouth.
The challenge was infrastructure: they had no email retention system, a website that wasn't built to convert international traffic, and paid media that had never been tested at meaningful scale. They needed everything built, not just optimized.
Creative
How we did it
We rebuilt the website from the ground up — optimized for luxury positioning while designed to convert across the GCC and North America simultaneously. Multi-currency, bilingual (EN/AR) where applicable, with landing pages built around the cultural significance of bakhoor as a ritual.
Meta campaigns targeting diaspora communities in Canada, the US, and UAE. Snapchat for GCC-specific reach — a channel their competitors weren't using. Google brand and category search. All three channels sharing a unified creative language: deep tones, cinematic product shots, ceremony framing.
Full Klaviyo setup: welcome series, post-purchase education flow, replenishment sequences timed around typical bakhoor consumption patterns (6–8 weeks), and a VIP tier for high-AOV customers. Email now accounts for 22% of monthly revenue.
We identified that Nuarai's highest-AOV orders were coming from buyers purchasing for hotels and event venues. We built a dedicated B2B landing page and outreach sequence targeting boutique hotels and cultural event organizers in Montreal, Toronto, and Dubai.
The results
281% increase in total revenue within the engagement period
57% increase in average order value from bundling and B2B
24% decrease in customer acquisition cost
Email retention stack generating 22% of monthly revenue
B2B channel opened and generating 6-figure annual run rate
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