Outdoor · Ecommerce
Raccoon Skis
3× Revenue in 90 Days
381%
YoY increase in revenue
57%
YoY increase in AOV
The challenge
Raccoon Skis had a product people loved but no systematic paid media engine. They had run ads in the past but not enough — and not with the structure needed to learn and scale. Revenue had plateaued despite having strong product-market fit.
The real constraint was creative volume and channel structure. Their competitor set was running UGC at scale — short, native-feeling clips that convert efficiently. Raccoon was nowhere near that playbook.
Creative
How we did it
We analyzed their historical ad data across Meta and Google. The single clearest pattern: social-proof creatives (reviews + in-action footage) had 2× the CTR of lifestyle shots, yet they made up less than 20% of active ads. Google had overlapping ad groups burning budget without attribution clarity.
We sourced Quebec-based ski and outdoor creators for UGC campaigns. Each creator received a brief built around proven hooks from the Meta audit. Content went live within 12 days of kickoff.
Meta campaigns for top-of-funnel awareness with creator content. Retargeting with UGC testimonials for mid-funnel. Google restructured into tightly themed ad groups with dedicated landing pages per product line.
By week 6 we'd identified the top-performing creators driving the lowest CPAs. We increased spend behind their content and introduced a seasonal urgency angle that drove a 57% lift in AOV as customers bundled bindings and accessories.
The results
381% increase in revenue year-over-year in a single season
57% increase in average order value from bundling strategy
Google restructure eliminated wasted ad spend
Systematic paid media engine built from the ground up
Want results like this?